01
Data lives on islands
Leads arrive from forms, calls, chats, and lead vendors — then get re-keyed by hand, or not at all. Source data is lost the moment a lead enters your CMS.
For law firms that spend real money on marketing
You know what you spend.
Do you know what it signs?
Eclipse connects every lead source to your case management system, builds attribution that ties marketing dollars to signed cases, and audits your intake so fewer good leads slip through the cracks. One partner. One source of truth.
- Integrations with LeadDocket, Filevine, Litify & more
- Attribution from first click to signed retainer
- Phone, web & intake process audits
Questions every managing partner should be able to answer in 30 seconds:
What did we pay per signed case last month — by channel? How many calls went unanswered after 5pm? Which campaigns produce cases, not just leads? How long does a web lead wait before someone calls back? Why don't our ad platform numbers match our CMS? Where in intake are qualified leads dropping off? What did we pay per signed case last month — by channel? How many calls went unanswered after 5pm? Which campaigns produce cases, not just leads? How long does a web lead wait before someone calls back? Why don't our ad platform numbers match our CMS? Where in intake are qualified leads dropping off?
The problem
Your marketing and your intake are speaking different languages.
Your agencies report clicks and leads. Your intake team works in LeadDocket or Litify. Your accountant sees the invoices. Nobody connects the dots — so decisions about six- and seven-figure budgets get made on gut feel.
02
Every vendor grades its own homework
Each agency's dashboard says it's working. None of them can tell you which dollars actually turned into signed retainers — and what those cases are worth.
03
Leads leak out of intake
Missed calls, slow callbacks, clunky web forms, and inconsistent follow-up quietly cost you cases you already paid to acquire.
The fix isn't more spend. It's plumbing, visibility, and process — built by people who understand both law-firm marketing and law-firm operations.
What we do
Three services. One connected system.
Each service stands on its own. Together, they give you a complete, trustworthy picture of your growth engine — from first touch to signed case.
Data Integrations
Every lead, from every source, lands in your CMS — automatically, with its source attached.
We build and maintain the data pipelines between where your leads are generated and where your team manages them. No more copy-paste, no more lost UTMs, no more "Source: Other."
- Web forms, chat, call tracking, and lead vendors piped straight into intake
- Click IDs, UTMs, and call-tracking data preserved on every record
- Case status and signed-case outcomes synced back out to ad platforms (offline conversions)
- Monitoring and alerting so a broken connection never goes unnoticed
Lead generation sources
Google AdsMicrosoft AdsLocal Services Ads MetaTikTokSEO / Website CallRailLive ChatLead Vendors
Lead & case management
LeadDocketFilevineLitify Clio GrowLawmaticsSalesforce
Marketing Intelligence
See what's coming from where — and what it's worth.
We build attribution models on top of your connected data and turn them into clear, live dashboards. Stop asking each vendor how they did. Start seeing cost per signed case, by channel, campaign, and case type.
- Attribution models built around how your firm actually acquires cases
- Cost per lead, cost per qualified lead, and cost per signed case — side by side
- Breakdowns by practice area, case type, office, and time period
- Executive views for owners; drill-downs for marketing and intake managers
Cost per signed case · Last 90 days Live
Spend$—
Signed—
CPSC$—
Google Ads
Local Services
Organic / SEO
Meta
TV
Illustrative example. Your dashboard is built on your firm's data.
Intake Pipeline Audit
Stop paying for leads your firm never converts.
We review every technology and process a lead touches — phones, website, forms, chat, CRM, people, and scripts — then help you implement the fixes that increase throughput.
- Phone systems: routing, hold times, after-hours coverage, missed-call recovery
- Website & forms: friction, mobile experience, speed-to-lead
- Process: qualification criteria, follow-up cadences, hand-offs, and SLAs
- Hands-on help implementing new tools, workflows, and procedures
- PhoneRouting, coverage, missed calls
- WebForms, chat, speed-to-lead
- CRMStatuses, tasks, automations
- PeopleScripts, roles, accountability
- SignedMore cases from the same spend
Why one partner
Each piece makes the others stronger.
Most firms hire one vendor for integrations, another for reporting, and a consultant for intake — then spend months refereeing between them. We do all three because they depend on each other.
Integrations
create clean, complete data…
Intelligence
reveals where money and leads are being lost…
Intake improvements
convert more of those leads — and the data proves it.
We speak law firm
We've worked inside the marketing and operations of law firms. We know what a sign-up is, why intake is chaos on Monday mornings, and why "leads" isn't the metric that matters.
Neutral by design
Our job is to tell you the truth about every channel — including any we manage. Attribution built on your CMS data makes us the referee your vendors answer to.
You own everything
Your data, your pipelines, your dashboards. Built on your accounts, documented, and transferable — never held hostage.
We implement, not just advise
You won't get a 60-page PDF and a handshake. We build the integrations and help roll out the fixes.
How we work
From blind spots to clarity, step by step.
1
Pipeline Review
A free working session. We map your lead sources, systems, and intake flow, and pinpoint the biggest gaps.
Free · 45 minutes2
Blueprint
A prioritized plan: what to connect, what to measure, and what to fix first — with scope and timeline.
1–2 weeks3
Build & Implement
We build the pipelines and dashboards and work alongside your team to roll out intake improvements.
Typically 8–12 weeks4
Monitor & Improve
Ongoing monitoring, monthly insight reviews, and continuous tuning as your firm and marketing evolve.
OngoingIs this you?
We're built for firms that are ready to grow on purpose.
- You spend meaningfully on marketing across multiple channels or agencies.
- You use (or are moving to) LeadDocket, Filevine, Litify, or a similar platform.
- You can't confidently say which channels produce your best cases.
- Your intake team is busy, but you suspect good leads are still slipping away.
- You're tired of reports that don't agree with each other.
FAQ
Questions we hear often
Do we have to replace our current agencies or software?
No. We work with the vendors and systems you already have. In fact, connected data usually makes your existing agencies more effective — and more accountable.
Which systems do you integrate with?
Common lead management platforms like LeadDocket, Filevine, Litify, Clio Grow, Lawmatics, and Salesforce, plus ad platforms, call tracking, web forms, chat, and lead vendors. If it has an API, a webhook, or an export, we can usually connect it.
How is this different from the reports our agency already sends?
Agency reports stop at the lead. We follow each lead into your case management system and through to a signed case — across every vendor — so you're comparing channels on the outcomes that actually matter.
Can we start with just one service?
Absolutely. Many firms start with an intake audit or a single integration. The services are designed to stack as you're ready.
Is our client data secure?
Yes. We build on your accounts with least-privilege access, follow strict data-handling practices, and never sell or share your data. You keep full ownership.
Free Pipeline Review
Find out where your next 10 cases are hiding.
In 45 minutes, we'll map how leads flow through your firm today, show you where data and cases are being lost, and outline exactly what we'd fix first. No pitch deck. No obligation.
- A map of your current lead-to-case flow
- Your top 3 data and intake gaps
- A recommended first step — whether or not you hire us
Book your free Pipeline Review
Pick a time that works for you. You'll talk directly with Ben, Eclipse CEO and law-firm marketing expert — not a sales rep.
Choose a Time →Prefer email? team@eclipselegalmarketing.com